Pashion wanted a clean and simple site that was easy for a user to browse. They also wanted to ensure that the site maintained a balance between a "classy" website that was still "fun" and inviting. We designed and developed a minimalistic navigation bar that took advantage of the well-planned information architecture.

Along with their website, Pashion wanted a modern logo that was very clean and crisp. We focused on using a san-serif font with a soft and calming color palette. In order to match their company approach of being classy and fun, we added a subtle heart into the logo to introduce those feelings.

As part of their start-up package, Pashion requested lifestyle and product photography. Working with model Shannon Watkins, Atleas created the look of the "Pashion Girl" to embody the spirit of the brand - relaxed, playful, and sexy.

Using the lifestyle photos collected during the media generation phase, Atleas created backgrounds for the website that are featured on every page. The first go around was a more washed out look to place emphasis on the product and the way in which it fit a woman's body. The second, a more playful and vibrant feel to embody the true spirit of Pashion.